Chevy Silverado Truck 2003
However, the greatest threat to Chevrolet is the prolonged dominance of the F-Series trucks from Ford. GM's vice chairman of global product development, Bob Lutz said, "We can't keep making vehicles to be as good as the competition." Chevy is the biggest brand of General Motors and the Silverado is Chevy's cream of the crop model with a remarkable 636,000 units sold in the previous year. It is also the best selling truck in America. To circumvent this, the automaker is continuously launching striking and groundbreaking vehicles to
