BMW Group DesignworksUSA was given the task of tricking out  the interior of a Falcon 7X jet and the plane just debuted in Geneva. 

The concept behind the design was “elegance and style fushed with function” in an effort to elevate the flying experience to an entirely new level.

While PR people are great at spinning a story, what this seems to translate to is that one of the more interesting element is the lighting solution which produces the effect of a starry night sky due to LEDs embedded in the ceiling.