What does lead generation mean, who could take advantage of it and how? This article aims to discuss the concept of lead generation and the ways an insurance broker could use it in order to get as many deals as possible. Always remember that people dislike to be forced into buying something, so it would be advisable to gain the trust of the visitor by posting high quality information. Internet lead generation companies that are not quite that trustworthy, since they resort to questionable marketing techniques, thus lowering the quality of the leads you wish to buy. A good hint on the reliability of an Internet lead generation company is the fact that a dependable one will guarantee you a refund of your money in case you should purchase a bad lead from them. Insurance leads have prices varying from 5 to 30 dollars, depending upon the type of the lead (annuity, life insurance and so on) and on their exclusiveness. The insurance market hasn't remained passive at all those changes, seeking, at its turn, new ways to expand. Just find out what keywords are used more often by people searching for insurance (in the area you live) and try to build up pages that contain that specific keyword. New concepts arose, such as instant communication or online marketing. For example, if you live in the area of New York and find out that people search for 'New York insurance', you should build up a page containing this specific expression. The reality is that none of