There was a time when cash payday advances were difficult to obtain. Having a savings or checking account with direct deposit are a requirement when applying for an online loan. Many times people who need immediate cash assistance are embarrassed to go into an actual payday loan store, so being able to obtain a cash payday advance online.. You had to go to a "cash payday store" and fill out a lot of paperwork and then you had to write a post dated check for your following payday so the store could cash it. No one knows you are getting a payday loan except you, your computer and the guy on the other end of the internet, so to speak. This is an easy way to make sure that your paychecks get into the bank. Now you can do it online. These types of loans can be a lifesaver when all you need is a small amount of cash. Another reason people enjoy using online cash payday advances