It’s that time of the year boys and girls!

Neiman Marcus unveils their 2009 Christmas Book.
Neiman-Marcus has unveiled the 2009 Christmas Book. Oh happy days and damn any recession because we have visions of cupcake-shaped electric cars for the kiddos, the world’s fastest electric motorcycle, and dinner with some of today’s bestselling authors. These are just a few of the fantasy gifts for sale in Neiman Marcus’ 2009 Christmas book.
Dallas-based Neiman Marcus made a conscious effort to offer more affordable options while not disappointing loyal luxury shoppers as it unveiled its Christmas Book at the Dallas Contemporary.
Among this year’s offerings are a customized Cupcake Car for kids that costs $25,000 and reaches top speeds of 7 miles per hour. For adults, there’s a 2010 Jaguar XJL super-charged sedan, priced at $105,000. Neiman Marcus customers will be the first to be able to purchase the vehicle, which comes with a 5-piece set of luggage that matches its leather interior.
This year’s his-and hers gift – an annual tradition – is an ICON A5 sports aircraft, with pilot training for two. It costs a mere $250,000.
At $200,000, the Algonquin Round Table Experience includes dinner for two at New York’s Algonquin Hotel with Malcolm Gladwell, John Lithgow, Nora Ephron with eight famous authors, including and Henry Louis Gates, Jr.
About 40 percent of this year’s catalog items are priced under $250.
The luxury retailer’s his-and-hers gifts and other over-the-top holiday gift ideas represent a tradition that dates back to the 1950s. Stanley and Edward Marcus started picking attention-grabbing gifts to get the store on national TV, and it still works.
Last year, the Dallas-based retailer offered all 530 square yards of one of the end zones at Texas Stadium and a party to go with it for $500,000. His-and-hers gifts were life-size Lego likenesses of the buyers for $60,000 apiece.
A limited-edition 2009 BMW Individual 7 Series sedan offered a year ago didn’t sell out. Thirty-one were offered to represent the number of years that BMW has been selling in the U.S. A car has been part of the catalog for many years and has been known to sell out in a matter of minutes.
Luxury has been hard hit by the recession and has experienced some of the biggest sales declines. Neiman Marcus is adding more merchandise in its middle price points this year, while it continues to sell its highest priced luxury brands.
For the second year, Neiman Marcus is publishing a separate holiday book featuring “giftable” items, many under $100.