The clean, modern graphics are a breath of aesthetic fresh air as some storied brands try to appeal to a wider range of customers with over-designed bottles or supposedly upscale flourishes that actually erode their brand identity in our opinion.

The two new flavors we’re looking forward to quaffing are Svedka Citron, infused with the juices of fresh California lemons and Mexican limes; and Svedka Clementine, featuring the essence of Italian tangerines from Sicily and Calabria.

Svedka is created by combining a centuries-old Swedish vodka recipe with state-of-the-art distillation technology. Over three pounds of high-quality Swedish wheat is distilled for over 40 hours in an innovative five-column process and then blended with natural spring water for a smooth, clean taste.